moral fabric

‘Moral Fabric’ is a print and moving poster series addressing the impact of “fast fashion” on the environment.  

The concept of this series is to grab the attention of a viewer with artistic expression and to deliver information on the environmental impact of fast fashion in a visually engaging way. It takes a complex issue and presents it as something simple and aesthetic. The viewer considers the piece, absorbs it as a work of art first and is subliminally disarmed; with their defences lowered, the meaning of the data can get through. Geometric shapes were used to engage the primal brain of the viewer that assemble and compile to make moving posters aimed at effecting change in our overstimulated minds.